You have an incredibly important event coming up but; how are you going to get the money to pay the exorbitant cost of running it successfully? Your sports club needs new team t-shirts, who is going to pay for them? Your charity is trying to raise money for research but how are you going to get the message out? Your school is raising money for their kitchen garden program, surely there is someone who can help fund the expenses.
Sponsorships come in all shapes and sizes including both monetary and gifts in kind. In order to maximize the fantastic opportunity you are presenting to your community there are 6 steps you should take to maximize value for money and obtain the right sponsorship deals.
ONE: Review your organizations values. How would you describe your organization? Why do you exist and what are core values. Why does your community love you? Why do you have a following?
TWO: Understand what the opportunity is that you are presenting. What are your organizations needs for this particular opportunity? What items are on your wish list and what are necessities?
THREE: Understand your community. Who is your target audience? What is the medium gender, age, location, beliefs and interest? Who is a part of your community? Do I have any champions? These are people who are always eager to help out and those who talk about the organization with or without being prompted. Champions are really important and effective when it comes to spreading the word about your organization as well as sponsorship opportunities.
FOUR: How do you communicate with your audience? Do you email them? Send them newsletters? Reports? Direct mail? Are you active on social media? Do you have a blog or podcast? How often do you communicate with your community? Do you find certain days or times are more responsive them others? Does your community respond in any way to your communication? Do they share, like or comment on your posts?
FIVE: Once you understand your core values and your community it becomes easier to determine what it is that you are selling to your sponsors. Are you able to make the sponsorship deal sweeter by offering the sponsor things that don’t ‘cost you monetarily’? If you have a strong social media presence you can use it as a selling point offering sponsors a certain amount of posts promoting their product. Do you have a location with a lot of foot traffic where you can promote their company? Alternative you can offer to include flyers in your team room, on a notice board or add their logo to your billboards or media backdrops. It’s time to get creative and think out of the box in order to maximize the numbers you can sell as part of your package.
By doing the above exercise it will be helpful to attract the RIGHT sponsor. There are companies which are complimentary to your brand and others who can hurt it. It is important to look at the big picture and only accept sponsorship deals that will enhance the perception of your organization. Any money is not necessarily good money! Your values should be aligned. By doing so everyone wins.
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Sponsorshops helps sponsees and sponsors find each other.
We can’t wait for you to be Sponsorshopped!